Women's National Basketball Association

Women's National Basketball Association

The NBA-backed Women's National Basketball Association (WNBA) began in 1997. Though it had shaky attendance figures, several marquee players (Lisa Leslie, Diana Taurasi, and Candace Parker among others) have helped the league's popularity and level of competition. Other professional women's basketball leagues in the United States, such as the American Basketball League (1996-1998), have folded in part because of the popularity of the WNBA.

The WNBA has been looked at by many as a niche league. However, the league has recently taken steps forward.

In June 2007, the WNBA signed a contract extension with ESPN. The new television deal runs from 2009 to 2016. Along with this deal, came the first ever rights fees to be paid to a women's professional sports league. Over the eight years of the contract, "millions and millions of dollars" will be "dispersed to the league's teams."

The WNBA gets more viewers on national television broadcasts (413,000) than both Major League Soccer (253,000) and the NHL (310,732).

In a March 12, 2009 article, NBA commissioner David Stern said that in the bad economy, "the NBA is far less profitable than the WNBA. We're losing a lot of money amongst a large number of teams. We're budgeting the WNBA to break even this year."
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